珠海2018年(nian)(nian)3月7日電(dian) /美通(tong)社/ -- 今日，沃(wo)爾(er)瑪中國在珠海(hai)舉(ju)行了一年(nian)(nian)一度的(de)新年(nian)(nian)準備(bei)會(hui)(hui)議(yi)，宣布公司2017年(nian)(nian)在中國市(shi)場創(chuang)造(zao)歷史(shi)較佳業績。沃(wo)爾(er)瑪大賣場和山(shan)姆(mu)會(hui)(hui)員商(shang)店(dian)的(de)可比銷售(shou)額(e)均有顯(xian)著增長(chang)(chang)，客(ke)單價不(bu)斷提高，客(ke)流呈(cheng)上升(sheng)趨勢(shi)，電(dian)商(shang)銷售(shou)爆發(fa)式增長(chang)(chang)。沃(wo)爾(er)瑪將(jiang)(jiang)今年(nian)(nian)的(de)會(hui)(hui)議(yi)主題定為“不(bu)忘(wang)初心、勇(yong)創(chuang)未(wei)來”，旨(zhi)在提醒在目前新零(ling)售(shou)引起廣(guang)泛討(tao)論的(de)大環境下，更要關注零(ling)售(shou)的(de)核心與(yu)本質，把顧客(ke)放在第一位。沃(wo)爾(er)瑪在會(hui)(hui)上公布，其全渠(qu)道零(ling)售(shou)戰略將(jiang)(jiang)更趨智(zhi)(zhi)能(neng)型(xing)與(yu)數字化，計劃在2018年(nian)(nian)推出新的(de)超市(shi)業態(tai)、打(da)造(zao)科技智(zhi)(zhi)能(neng)門店(dian)，加(jia)(jia)(jia)碼山(shan)姆(mu)發(fa)展、開發(fa)新一代門店(dian)，繼續新增30-40家(jia)(jia)(jia)新店(dian)、升(sheng)級50家(jia)(jia)(jia)現有門店(dian)，啟用(yong)首家(jia)(jia)(jia)自行設計并自營的(de)生(sheng)鮮配送中心，強化生(sheng)鮮、升(sheng)級自有品牌并發(fa)力直(zhi)接(jie)進口(kou)商(shang)品來更凸顯(xian)差異化優勢(shi)，加(jia)(jia)(jia)速(su)電(dian)商(shang)融(rong)合、加(jia)(jia)(jia)強人(ren)工智(zhi)(zhi)能(neng)應用(yong)、加(jia)(jia)(jia)大對1小(xiao)時送達服(fu)務(wu)的(de)投入以覆蓋更多城市(shi)和小(xiao)區。

沃爾瑪中(zhong)國總裁及首席(xi)執行官陳文(wen)淵在(zai)會上表示：“2017年沃爾瑪創下(xia)歷史(shi)較佳業(ye)績，這與(yu)近年來‘勤修內(nei)功’打下(xia)夯實的(de)業(ye)務基礎和(he)(he)全(quan)渠(qu)道戰(zhan)略分不開(kai)。任何時候(hou)，做任何決定(ding)，我們都要把顧(gu)客(ke)放在(zai)第一位。面對(dui)多變(bian)的(de)市(shi)場環境，我們更(geng)要關注差(cha)異化優(you)(you)勢，讓(rang)顧(gu)客(ke)真(zhen)實感受(shou)到(dao)沃爾瑪在(zai)生鮮、自有品牌和(he)(he)直接進(jin)口的(de)商(shang)品和(he)(he)性(xing)價比(bi)的(de)競(jing)爭優(you)(you)勢，我們在(zai)商(shang)品方(fang)(fang)面要專注三件事：品質、差(cha)異化和(he)(he)性(xing)價比(bi)。同時，沃爾瑪為顧(gu)客(ke)提供(gong)更(geng)便(bian)捷的(de)購物(wu)解決方(fang)(fang)案，提升線上線下(xia)無縫(feng)聯接的(de)顧(gu)客(ke)購物(wu)體驗，成為中(zhong)國較好的(de)全(quan)渠(qu)道零售商(shang)！”

沃(wo)(wo)爾(er)瑪(ma)(ma)近(jin)年(nian)(nian)(nian)來在中國市場一(yi)(yi)直穩健發展，沒有(you)一(yi)(yi)味追求快和大(da)(da)，更(geng)注(zhu)重高質量(liang)、可持續性的(de)(de)(de)(de)增(zeng)長(chang)(chang)。2017年(nian)(nian)(nian)，沃(wo)(wo)爾(er)瑪(ma)(ma)開出31家(jia)新(xin)店(dian)(dian)(dian)，包括(kuo)27家(jia)大(da)(da)賣場和4家(jia)山(shan)姆(mu)(mu)會(hui)員(yuan)商(shang)店(dian)(dian)(dian)，新(xin)店(dian)(dian)(dian)表現大(da)(da)多超出預期。同(tong)(tong)時(shi)(shi)，沃(wo)(wo)爾(er)瑪(ma)(ma)投資近(jin)3億元(yuan)對(dui)62家(jia)門(men)(men)(men)店(dian)(dian)(dian)進行了升(sheng)級改造(zao)(zao)，尤(you)其(qi)加大(da)(da)對(dui)生鮮區域的(de)(de)(de)(de)投資，對(dui)門(men)(men)(men)店(dian)(dian)(dian)業績(ji)拉動(dong)尤(you)為明顯。尤(you)其(qi)是成(cheng)都(dou)和廈(sha)門(men)(men)(men)，其(qi)門(men)(men)(men)店(dian)(dian)(dian)升(sheng)級后半年(nian)(nian)(nian)的(de)(de)(de)(de)銷售業績(ji)和客流(liu)對(dui)比前一(yi)(yi)年(nian)(nian)(nian)仍保持大(da)(da)幅增(zeng)長(chang)(chang)，成(cheng)都(dou)的(de)(de)(de)(de)客流(liu)甚至有(you)11%的(de)(de)(de)(de)增(zeng)長(chang)(chang)。顧(gu)客服(fu)(fu)(fu)務方面(mian)，除了現有(you)的(de)(de)(de)(de)全國400顧(gu)客熱線電(dian)話(hua)以外，沃(wo)(wo)爾(er)瑪(ma)(ma)于(yu)2017年(nian)(nian)(nian)11月底(di)在其(qi)微信服(fu)(fu)(fu)務號推出智(zhi)能客服(fu)(fu)(fu)功能，實現24小時(shi)(shi)的(de)(de)(de)(de)實時(shi)(shi)客服(fu)(fu)(fu)咨詢，推出后的(de)(de)(de)(de)第二個月即12月當月的(de)(de)(de)(de)客服(fu)(fu)(fu)咨詢數(shu)量(liang)對(dui)比前一(yi)(yi)年(nian)(nian)(nian)同(tong)(tong)期增(zeng)長(chang)(chang)70%。新(xin)的(de)(de)(de)(de)一(yi)(yi)年(nian)(nian)(nian)，沃(wo)(wo)爾(er)瑪(ma)(ma)計劃在中國新(xin)開30-40家(jia)門(men)(men)(men)店(dian)(dian)(dian)，包括(kuo)新(xin)的(de)(de)(de)(de)超市業態(tai)、緊(jin)湊型大(da)(da)賣場和山(shan)姆(mu)(mu)會(hui)員(yuan)商(shang)店(dian)(dian)(dian)，還將投入3億元(yuan)用于(yu)50家(jia)門(men)(men)(men)店(dian)(dian)(dian)的(de)(de)(de)(de)升(sheng)級改造(zao)(zao)，同(tong)(tong)時(shi)(shi)加大(da)(da)科(ke)技在運營中的(de)(de)(de)(de)應用，繼續完善(shan)微信智(zhi)能客服(fu)(fu)(fu)的(de)(de)(de)(de)數(shu)據庫，這些(xie)都(dou)釋放出沃(wo)(wo)爾(er)瑪(ma)(ma)更(geng)趨向于(yu)智(zhi)能型的(de)(de)(de)(de)全渠(qu)道零售戰略。

在(zai)(zai)電商(shang)(shang)方(fang)(fang)面，沃(wo)(wo)爾(er)(er)瑪在(zai)(zai)2017年(nian)迎來爆發式(shi)增(zeng)(zeng)長(chang)。2017年(nian)8月(yue)(yue)(yue)8日，沃(wo)(wo)爾(er)(er)瑪和(he)(he)京(jing)(jing)(jing)東(dong)聯(lian)(lian)手打造(zao)首個線(xian)上(shang)(shang)線(xian)下聯(lian)(lian)動大型活動“8.8購物節”，當天24小(xiao)時內，沃(wo)(wo)爾(er)(er)瑪、沃(wo)(wo)爾(er)(er)瑪全(quan)球(qiu)購、ASDA全(quan)球(qiu)購三家官方(fang)(fang)旗艦店的(de)(de)(de)(de)總(zong)銷(xiao)售(shou)(shou)(shou)額(e)創新高，對(dui)比之前(qian)(qian)(qian)較高日銷(xiao)售(shou)(shou)(shou)額(e)高出13倍。8.8購物節不同(tong)于傳(chuan)統的(de)(de)(de)(de)電商(shang)(shang)大促，沃(wo)(wo)爾(er)(er)瑪和(he)(he)京(jing)(jing)(jing)東(dong)通過用戶(hu)、門店和(he)(he)庫存(cun)的(de)(de)(de)(de)互通，實現銷(xiao)售(shou)(shou)(shou)和(he)(he)品牌的(de)(de)(de)(de)雙(shuang)重提升(sheng)。同(tong)時，經過一年(nian)的(de)(de)(de)(de)發展，沃(wo)(wo)爾(er)(er)瑪全(quan)球(qiu)購官方(fang)(fang)旗艦店成(cheng)(cheng)長(chang)為(wei)京(jing)(jing)(jing)東(dong)全(quan)球(qiu)購平臺上(shang)(shang)品類齊全(quan)的(de)(de)(de)(de)店鋪，商(shang)(shang)品數(shu)量(liang)增(zeng)(zeng)至(zhi)6萬多(duo)(duo)種，2017年(nian)8月(yue)(yue)(yue)單(dan)月(yue)(yue)(yue)銷(xiao)售(shou)(shou)(shou)額(e)是(shi)2016年(nian)10月(yue)(yue)(yue)開業時的(de)(de)(de)(de)近8倍，并成(cheng)(cheng)為(wei)京(jing)(jing)(jing)東(dong)全(quan)球(qiu)購當月(yue)(yue)(yue)銷(xiao)售(shou)(shou)(shou)冠軍店鋪。無獨有偶，沃(wo)(wo)爾(er)(er)瑪在(zai)(zai)京(jing)(jing)(jing)東(dong)到(dao)家的(de)(de)(de)(de)訂(ding)單(dan)額(e)（GMV）增(zeng)(zeng)長(chang)更(geng)是(shi)驚人，以(yi)2017年(nian)9月(yue)(yue)(yue)為(wei)例，對(dui)比2016年(nian)10月(yue)(yue)(yue)增(zeng)(zeng)長(chang)超過30倍，目前(qian)(qian)(qian)雙(shuang)方(fang)(fang)合(he)作延伸到(dao)20多(duo)(duo)個城(cheng)(cheng)市(shi)(shi)的(de)(de)(de)(de)160多(duo)(duo)家門店。沃(wo)(wo)爾(er)(er)瑪去年(nian)還在(zai)(zai)深(shen)圳(zhen)、上(shang)(shang)海(hai)等多(duo)(duo)個城(cheng)(cheng)市(shi)(shi)嘗試(shi)設(she)立前(qian)(qian)(qian)置倉(cang)(cang)，成(cheng)(cheng)為(wei)國(guo)內率先引(yin)入電商(shang)(shang)前(qian)(qian)(qian)置倉(cang)(cang)庫網絡的(de)(de)(de)(de)實體零售(shou)(shou)(shou)商(shang)(shang)，試(shi)點(dian)項目很成(cheng)(cheng)功，前(qian)(qian)(qian)置倉(cang)(cang)大部分京(jing)(jing)(jing)東(dong)到(dao)家訂(ding)單(dan)均在(zai)(zai)30分鐘內送(song)達，送(song)貨速(su)度在(zai)(zai)目前(qian)(qian)(qian)O2O渠(qu)道中數(shu)一數(shu)二(er)。2018年(nian)，沃(wo)(wo)爾(er)(er)瑪與京(jing)(jing)(jing)東(dong)將(jiang)有更(geng)深(shen)入的(de)(de)(de)(de)融合(he)與協作，在(zai)(zai)更(geng)多(duo)(duo)門店設(she)置全(quan)品類揀(jian)貨區，在(zai)(zai)全(quan)國(guo)更(geng)多(duo)(duo)城(cheng)(cheng)市(shi)(shi)加快增(zeng)(zeng)建前(qian)(qian)(qian)置倉(cang)(cang)以(yi)滿(man)足顧(gu)客需求，再次升(sheng)級(ji)送(song)貨服務(wu)和(he)(he)提升(sheng)顧(gu)客體驗，使(shi)線(xian)上(shang)(shang)線(xian)下的(de)(de)(de)(de)融合(he)深(shen)入到(dao)每一個可能的(de)(de)(de)(de)消費場景(jing)。

同時，沃爾瑪旗下的(de)(de)(de)高端倉儲式(shi)山(shan)姆(mu)會(hui)(hui)員(yuan)商(shang)店(dian)繼(ji)續(xu)在(zai)會(hui)(hui)員(yuan)模(mo)(mo)式(shi)中獨(du)領風騷。山(shan)姆(mu)會(hui)(hui)員(yuan)商(shang)店(dian)中國(guo)業務總裁、沃爾瑪中國(guo)副首席(xi)執行(xing)官文安德（Andrew Miles）在(zai)會(hui)(hui)上表示：“經(jing)過近(jin)年來(lai)商(shang)品(pin)品(pin)質(zhi)和(he)購(gou)物體驗(yan)(yan)的(de)(de)(de)不(bu)斷升級(ji)，山(shan)姆(mu)會(hui)(hui)員(yuan)商(shang)店(dian)在(zai)2017年繼(ji)續(xu)引(yin)領付費會(hui)(hui)員(yuan)模(mo)(mo)式(shi)在(zai)中國(guo)的(de)(de)(de)發(fa)展。我(wo)(wo)(wo)們非常了解我(wo)(wo)(wo)們的(de)(de)(de)會(hui)(hui)員(yuan)，我(wo)(wo)(wo)們提(ti)供無可替代的(de)(de)(de)高品(pin)質(zhi)商(shang)品(pin)、會(hui)(hui)籍價值以及便利(li)的(de)(de)(de)電商(shang)服(fu)務。未(wei)來(lai)，我(wo)(wo)(wo)們將(jiang)更關注高度差異(yi)化(hua)的(de)(de)(de)品(pin)質(zhi)商(shang)品(pin)，作為會(hui)(hui)員(yuan)的(de)(de)(de)專(zhuan)屬買手，山(shan)姆(mu)采購(gou)團隊將(jiang)繼(ji)續(xu)走遍全國(guo)、全球，直接引(yin)進(jin)較好(hao)的(de)(de)(de)商(shang)品(pin)，讓會(hui)(hui)員(yuan)每次到門店(dian)購(gou)買日常所需商(shang)品(pin)的(de)(de)(de)同時也能感受到更多(duo)新奇特商(shang)品(pin)的(de)(de)(de)‘尋寶體驗(yan)(yan)’！”

2017年(nian)(nian)(nian)，山(shan)(shan)姆(mu)(mu)(mu)(mu)會(hui)(hui)(hui)員(yuan)(yuan)商(shang)店(dian)(dian)(dian)開出4家新(xin)(xin)店(dian)(dian)(dian)，為歷年(nian)(nian)(nian)之(zhi)(zhi)最，新(xin)(xin)店(dian)(dian)(dian)數(shu)占(zhan)去(qu)年(nian)(nian)(nian)年(nian)(nian)(nian)初總店(dian)(dian)(dian)數(shu)的(de)(de)近30%。新(xin)(xin)店(dian)(dian)(dian)的(de)(de)新(xin)(xin)會(hui)(hui)(hui)員(yuan)(yuan)數(shu)量增(zeng)長迅速，尤其是(shi)南京店(dian)(dian)(dian)，開業四(si)個月會(hui)(hui)(hui)員(yuan)(yuan)數(shu)量增(zeng)長四(si)倍，生鮮銷(xiao)售(shou)(shou)占(zhan)比(bi)也在(zai)新(xin)(xin)店(dian)(dian)(dian)中(zhong)位(wei)居(ju)首(shou)位(wei)。山(shan)(shan)姆(mu)(mu)(mu)(mu)深圳(zhen)福田(tian)店(dian)(dian)(dian)更是(shi)連續第10年(nian)(nian)(nian)穩坐沃爾瑪全(quan)(quan)球(qiu)年(nian)(nian)(nian)銷(xiao)售(shou)(shou)額的(de)(de)第一(yi)把交椅。山(shan)(shan)姆(mu)(mu)(mu)(mu)服(fu)務(wu)全(quan)(quan)國(guo)近200萬會(hui)(hui)(hui)員(yuan)(yuan)，核心(xin)會(hui)(hui)(hui)員(yuan)(yuan)續卡(ka)率高(gao)達80%。山(shan)(shan)姆(mu)(mu)(mu)(mu)在(zai)去(qu)年(nian)(nian)(nian)通(tong)(tong)過微信(xin)平(ping)臺推(tui)(tui)出電(dian)子(zi)(zi)會(hui)(hui)(hui)籍(ji)，大部(bu)分新(xin)(xin)會(hui)(hui)(hui)員(yuan)(yuan)都是(shi)通(tong)(tong)過電(dian)子(zi)(zi)渠道加(jia)入山(shan)(shan)姆(mu)(mu)(mu)(mu)會(hui)(hui)(hui)籍(ji)。2017年(nian)(nian)(nian)，山(shan)(shan)姆(mu)(mu)(mu)(mu)會(hui)(hui)(hui)員(yuan)(yuan)商(shang)店(dian)(dian)(dian)電(dian)商(shang)表現喜(xi)人，其京東旗艦(jian)店(dian)(dian)(dian)上線一(yi)年(nian)(nian)(nian)即實現電(dian)商(shang)整體銷(xiao)售(shou)(shou)額同比(bi)三倍增(zeng)長；10月，山(shan)(shan)姆(mu)(mu)(mu)(mu)會(hui)(hui)(hui)員(yuan)(yuan)商(shang)店(dian)(dian)(dian)與京東首(shou)次聯合(he)發布(bu)《中(zhong)國(guo)零售(shou)(shou)業付費會(hui)(hui)(hui)員(yuan)(yuan)消費洞察報告》，并推(tui)(tui)出限時(shi)“雙(shuang)會(hui)(hui)(hui)籍(ji)首(shou)發”活動，令區別于(yu)一(yi)般零售(shou)(shou)的(de)(de)付費會(hui)(hui)(hui)員(yuan)(yuan)模式更引業界矚目。在(zai)2018年(nian)(nian)(nian)，山(shan)(shan)姆(mu)(mu)(mu)(mu)會(hui)(hui)(hui)員(yuan)(yuan)商(shang)店(dian)(dian)(dian)將(jiang)繼續重點(dian)關注一(yi)、二線城市，計劃(hua)在(zai)蘇州(zhou)、成都、沈陽、北京和(he)(he)南通(tong)(tong)開設(she)新(xin)(xin)店(dian)(dian)(dian)，這(zhe)將(jiang)是(shi)山(shan)(shan)姆(mu)(mu)(mu)(mu)進入中(zhong)國(guo)市場以(yi)來開店(dian)(dian)(dian)最多的(de)(de)一(yi)年(nian)(nian)(nian)，新(xin)(xin)店(dian)(dian)(dian)數(shu)占(zhan)到(dao)現有(you)店(dian)(dian)(dian)數(shu)的(de)(de)四(si)分之(zhi)(zhi)一(yi)。同時(shi)，除了加(jia)強已(yi)經極(ji)具會(hui)(hui)(hui)員(yuan)(yuan)口碑的(de)(de)自有(you)品(pin)牌Member’s Mark和(he)(he)直接進口商(shang)品(pin)以(yi)外，山(shan)(shan)姆(mu)(mu)(mu)(mu)通(tong)(tong)過其遍(bian)布(bu)全(quan)(quan)球(qiu)各地的(de)(de)采購(gou)(gou)供應鏈體系將(jiang)引進更多體現會(hui)(hui)(hui)籍(ji)價值(zhi)的(de)(de)差異(yi)化商(shang)品(pin)。另外，山(shan)(shan)姆(mu)(mu)(mu)(mu)在(zai)深圳(zhen)試點(dian)的(de)(de)一(yi)小時(shi)極(ji)速達服(fu)務(wu)在(zai)會(hui)(hui)(hui)員(yuan)(yuan)中(zhong)反響(xiang)積極(ji)，2017年(nian)(nian)(nian)12月下(xia)旬推(tui)(tui)出20天后的(de)(de)每周復(fu)購(gou)(gou)率已(yi)接近50%，在(zai)新(xin)(xin)的(de)(de)一(yi)年(nian)(nian)(nian)將(jiang)推(tui)(tui)廣到(dao)更多區域和(he)(he)城市。

另外，沃(wo)爾(er)瑪(ma)2017年的(de)物(wu)(wu)流(liu)營運在(zai)(zai)成(cheng)本預(yu)算內持(chi)續實現效率增長(chang)，綜合效率在(zai)(zai)沃(wo)爾(er)瑪(ma)國(guo)際市場中(zhong)名(ming)列前三。成(cheng)都物(wu)(wu)流(liu)配(pei)送(song)(song)中(zhong)心(xin)(xin)(xin)和北(bei)京生鮮物(wu)(wu)流(liu)配(pei)送(song)(song)中(zhong)心(xin)(xin)(xin)順利搬遷，處(chu)理(li)(li)能(neng)力(li)大(da)(da)大(da)(da)提(ti)升，成(cheng)都配(pei)送(song)(song)中(zhong)心(xin)(xin)(xin)的(de)較大(da)(da)處(chu)理(li)(li)能(neng)力(li)更是提(ti)升60%。去年底，沃(wo)爾(er)瑪(ma)進倉物(wu)(wu)流(liu)業務(wu)正式啟動(dong)，為(wei)供應商伙(huo)伴提(ti)供一站式交倉服務(wu)，從而進一步深(shen)化零(ling)供關(guan)系。在(zai)(zai)2018年，沃(wo)爾(er)瑪(ma)首家定制化的(de)自營生鮮配(pei)送(song)(song)中(zhong)心(xin)(xin)(xin)將(jiang)于年底前在(zai)(zai)東莞落成(cheng)啟用，該配(pei)送(song)(song)中(zhong)心(xin)(xin)(xin)在(zai)(zai)食品安全、冷(leng)鏈合規(gui)、節能(neng)環保等方面(mian)均領先于行業標準。項目總投資超過7億元，創下(xia)沃(wo)爾(er)瑪(ma)進入中(zhong)國(guo)市場22年以來單筆投資之最，全面(mian)投入使(shi)用后將(jiang)為(wei)品質生鮮的(de)差異化競(jing)爭優勢提(ti)供強有(you)力(li)的(de)支持(chi)。

展望未來，正如今年2月1日起沃爾瑪法定名稱由“沃爾瑪百貨公司（Wal-Mart Stores, Inc.）”變更為“沃爾瑪公司（Walmart Inc.）”所預示的，沃爾瑪將越(yue)來越(yue)重視為顧客提供線上線下(xia)無(wu)縫鏈(lian)接的零售服務，不管(guan)是在(zai)門店(dian)，還是通過線上、手機移動設備購物(wu)、在(zai)家收貨，隨時隨地(di)滿足顧客多(duo)種(zhong)購物(wu)需求。