上海2024年5月7日 /美通社(she)/ -- 夢(meng)(meng)龍今日正(zheng)式宣(xuan)布:全(quan)能(neng)音(yin)樂(le)唱作人王(wang)嘉爾出任夢(meng)(meng)龍全(quan)球(qiu)代言(yan)人。在同期(qi)發(fa)布的(de)廣(guang)告(gao)片中(zhong),王(wang)嘉爾置身(shen)于(yu)奢華(hua)精致的(de)場景(jing)中(zhong),攜全(quan)新產品 "夢(meng)(meng)龍小金龍"、"夢(meng)(meng)龍小青(qing)龍"華(hua)麗亮相,靈(ling)動充滿東方(fang)韻律的(de)龍紋畫面(mian)營造了(le)歡愉(yu)奇幻的(de)氛圍,正(zheng)式開啟一場全(quan)新的(de)歡愉(yu)之旅。
夢龍品牌全(quan)球(qiu)代言人王嘉爾官宣海報(bao)
身(shen)為(wei)華語娛樂(le)圈(quan)的領(ling)軍人(ren)物(wu)之一,王嘉爾憑借在音樂(le)、時尚(shang)、潮流等(deng)領(ling)域的卓越成就(jiu),成為(wei)了無數粉(fen)絲(si)心中的優(you)質偶像(xiang)。從上海(hai)、香(xiang)港(gang)、廣州(zhou)行至(zhi)海(hai)外,從擊劍運動員成為(wei)全能藝人(ren),王嘉爾一直致(zhi)力于對傳(chuan)統文化與現代(dai)意識(shi)、傳(chuan)統風俗習慣與現代(dai)生活(huo)方式進行深(shen)層次融合(he)創作,同時將(jiang)中國傳(chuan)統元素帶向世界(jie)各地,為(wei)年輕一代(dai)樹立了嶄新的時代(dai)榜(bang)樣。
夢龍全新(xin)“小金龍”、“小青龍”產品
源于歐洲的(de)(de)(de)(de)高端(duan)冰淇(qi)淋(lin)品(pin)牌夢龍一直是(shi)業內品(pin)質冰淇(qi)淋(lin)的(de)(de)(de)(de)代名詞,除了(le)以其(qi)奢華、精致的(de)(de)(de)(de)口感(gan)和(he)獨特的(de)(de)(de)(de)品(pin)牌理(li)念(nian)為消費者(zhe)帶來舌尖的(de)(de)(de)(de)臻享體驗,更是(shi)不(bu)斷尋求與(yu)音樂、影視(shi)、藝術等不(bu)同(tong)(tong)領域的(de)(de)(de)(de)先鋒者(zhe)合(he)作,致力于在時尚(shang)、潮流、中(zhong)西文化(hua)融合(he)等方面締造(zao)創新(xin)靈感(gan)和(he)歡(huan)愉(yu)感(gan)受。此次夢龍與(yu)王嘉爾的(de)(de)(de)(de)合(he)作無(wu)疑是(shi)一次志同(tong)(tong)道合(he)的(de)(de)(de)(de)碰(peng)撞,彰顯了(le)雙方共(gong)同(tong)(tong)追求卓越與(yu)創新(xin)的(de)(de)(de)(de)決心。與(yu)此同(tong)(tong)時,王嘉爾對于夢龍的(de)(de)(de)(de)品(pin)牌理(li)念(nian)"歡(huan)愉(yu)"也有著自(zi)己(ji)獨到的(de)(de)(de)(de)理(li)解,他將通過個性化(hua)的(de)(de)(de)(de)方式表達屬于他自(zi)己(ji)的(de)(de)(de)(de)"歡(huan)愉(yu)",與(yu)夢龍共(gong)同(tong)(tong)探尋"歡(huan)愉(yu)無(wu)界"的(de)(de)(de)(de)無(wu)限可能(neng)。
伴隨(sui)著品(pin)牌代言人煥新,具有強(qiang)烈中(zhong)國元(yuan)素的夢(meng)(meng)(meng)龍(long)(long)(long)(long)(long)龍(long)(long)(long)(long)(long)年限(xian)定(ding)產品(pin)"小(xiao)金(jin)(jin)龍(long)(long)(long)(long)(long)"和(he)(he)"小(xiao)青龍(long)(long)(long)(long)(long)"冰(bing)淇淋也升級了夏日(ri)的甜(tian)蜜味覺(jue)體驗。「小(xiao)金(jin)(jin)龍(long)(long)(long)(long)(long)」采(cai)用金(jin)(jin)檸乳酪(lao)口味冰(bing)淇淋制作而成,酸(suan)甜(tian)金(jin)(jin)檸漩渦融入綿密乳酪(lao)冰(bing)淇淋,擁(yong)有果(guo)香(xiang)(xiang)(xiang)奶香(xiang)(xiang)(xiang)雙重(zhong)口感。而「小(xiao)青龍(long)(long)(long)(long)(long)」采(cai)用香(xiang)(xiang)(xiang)烤碧根(gen)(gen)果(guo)口味冰(bing)淇淋制成,飽滿(man)堅果(guo)仁鋪滿(man)碧根(gen)(gen)果(guo)冰(bing)淇淋,帶(dai)來馥(fu)郁堅果(guo)香(xiang)(xiang)(xiang)氣(qi)。兩款(kuan)產品(pin)從原料搭配到造(zao)型設(she)計(ji)都實(shi)現了突破性創(chuang)新,尤其在包(bao)裝設(she)計(ji)上,夢(meng)(meng)(meng)龍(long)(long)(long)(long)(long)與(yu)京(jing)繡(xiu)(xiu)工(gong)藝(yi)(yi)美術(shu)大(da)師合(he)作,運(yun)用傳統(tong)(tong)中(zhong)國色譜和(he)(he)專屬(shu)龍(long)(long)(long)(long)(long)紋(wen)圖案,沿襲(xi)了「燕京(jing)八絕」的藝(yi)(yi)術(shu)風姿,將京(jing)繡(xiu)(xiu)「繡(xiu)(xiu)面滿(man),繡(xiu)(xiu)色艷(yan)」的工(gong)藝(yi)(yi)特點復刻(ke)在限(xian)定(ding)包(bao)裝上。由此,夢(meng)(meng)(meng)龍(long)(long)(long)(long)(long)品(pin)牌極(ji)致(zhi)的制巧技藝(yi)(yi)與(yu)京(jing)繡(xiu)(xiu)的傳統(tong)(tong)工(gong)匠(jiang)精神遙相(xiang)呼應,不僅(jin)折射(she)出夢(meng)(meng)(meng)龍(long)(long)(long)(long)(long)的獨(du)特匠(jiang)心,更為(wei)消費者(zhe)提供了直擊(ji)味蕾、歡愉舌尖的多重(zhong)選擇。