北京(jing)2018年9月27日電 /美(mei)通(tong)社(she)(she)/ -- 近期,以“加快集群品(pin)牌(pai)(pai)(pai)(pai)(pai)建設(she)、推動國(guo)際品(pin)牌(pai)(pai)(pai)(pai)(pai)共同發(fa)展”為(wei)主(zhu)(zhu)題的“首屆中(zhong)國(guo)集群品(pin)牌(pai)(pai)(pai)(pai)(pai)論壇”在北京(jing)成(cheng)(cheng)功舉行(xing)。期間,中(zhong)國(guo)品(pin)牌(pai)(pai)(pai)(pai)(pai)雜志社(she)(she)、中(zhong)國(guo)品(pin)牌(pai)(pai)(pai)(pai)(pai)網聯合品(pin)牌(pai)(pai)(pai)(pai)(pai)宣(xuan)傳報(bao)道(dao)領域主(zhu)(zhu)要(yao)新聞單位、商業媒(mei)體(ti)(ti)機構共同發(fa)起(qi)成(cheng)(cheng)立(li)的“中(zhong)國(guo)品(pin)牌(pai)(pai)(pai)(pai)(pai)媒(mei)體(ti)(ti)聯盟(meng)”宣(xuan)告(gao)成(cheng)(cheng)立(li)。秘書(shu)(shu)處(chu)設(she)在中(zhong)國(guo)品(pin)牌(pai)(pai)(pai)(pai)(pai)雜志社(she)(she),中(zhong)國(guo)品(pin)牌(pai)(pai)(pai)(pai)(pai)雜志社(she)(she)副社(she)(she)長張(zhang)超擔任聯盟(meng)秘書(shu)(shu)長。
中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)品(pin)牌(pai)媒體聯盟(meng)主(zhu)要成員(yuan)單位包括中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)改革報社(she)(she)、中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)經濟(ji)時(shi)報社(she)(she)、中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)報道(dao)雜(za)志社(she)(she)、中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)綠色時(shi)報社(she)(she)、中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)品(pin)牌(pai)雜(za)志社(she)(she),中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)網、中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)國(guo)(guo)家品(pin)牌(pai)網、中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)品(pin)牌(pai)網、一點資(zi)訊等(deng)。
中(zhong)國(guo)(guo)(guo)經(jing)(jing)濟時報(bao)副總(zong)編輯李(li)慧蓮、中(zhong)國(guo)(guo)(guo)報(bao)道雜志副社(she)長張金庭(ting)、中(zhong)國(guo)(guo)(guo)品牌雜志(中(zhong)國(guo)(guo)(guo)品牌網(wang))副社(she)長張超、中(zhong)國(guo)(guo)(guo)改革報(bao)梁(liang)暢(chang)水、中(zhong)國(guo)(guo)(guo)綠色時報(bao)劉斯(si)文、中(zhong)國(guo)(guo)(guo)網(wang)財經(jing)(jing)副總(zong)編輯陳曉芬、中(zhong)國(guo)(guo)(guo)國(guo)(guo)(guo)家品牌網(wang)CEO吳為、一點資訊林筱珊等嘉賓上臺參加成立儀式。
聯(lian)盟以“倡導中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai)正能量、講(jiang)好中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai)故事”為(wei)(wei)(wei)宗(zong)旨,以“打(da)造更(geng)多(duo)享譽世界的中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai)”為(wei)(wei)(wei)目(mu)的,將積(ji)極營造良(liang)好的品牌(pai)輿論環(huan)境,向國(guo)(guo)(guo)內(nei)外傳播具有積(ji)極意義的中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai)聲音,努(nu)力(li)讓(rang)國(guo)(guo)(guo)內(nei)外消(xiao)費(fei)者更(geng)加了解中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai)、信(xin)任中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai)、選擇中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai)、愛上中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai),讓(rang)消(xiao)費(fei)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)品牌(pai)成為(wei)(wei)(wei)一種國(guo)(guo)(guo)際社會風尚。
目前,我國(guo)品(pin)牌(pai)(pai)建設和(he)品(pin)牌(pai)(pai)經濟發展取得明顯成效(xiao),成為支撐中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)經濟持(chi)續健康發展的重(zhong)要力量。華為、聯想、阿(a)里(li)巴(ba)巴(ba)、騰訊、格力等一(yi)批知名(ming)(ming)企業和(he)眾多產品(pin)已經成為世界各國(guo)人(ren)民(min)喜愛(ai)的國(guo)際知名(ming)(ming)品(pin)牌(pai)(pai),而中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)茶葉、中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)陶瓷、中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)絲綢、中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)高鐵、中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)核(he)電(dian)、中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)白酒、中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)消費類電(dian)子產品(pin)、中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)旅(lv)游目的地(di)等集群(qun)品(pin)牌(pai)(pai)也已世界聞名(ming)(ming)。
品牌的(de)(de)培育、打(da)造(zao)離(li)不開正確的(de)(de)輿(yu)論引領,新聞媒(mei)體在(zai)這方面(mian)發揮著重要的(de)(de)推動作用(yong),在(zai)中宣部印發《關于(yu)加(jia)強(qiang)(qiang)中國(guo)品牌對內對外宣傳工作方案》后,各新聞媒(mei)體高度重視(shi),為中國(guo)品牌做大(da)做強(qiang)(qiang)、走向世界提供(gong)了強(qiang)(qiang)有力的(de)(de)輿(yu)論支(zhi)持。