深圳2018年(nian)(nian)2月5日(ri)電(dian) /美通社/ -- 2月3日(ri)，騰(teng)(teng)訊理財(cai)通財(cai)富高(gao)峰論壇(tan)暨首(shou)屆金企鵝獎(jiang)(jiang)(jiang)頒(ban)(ban)獎(jiang)(jiang)(jiang)典禮于深圳舉行。中國(guo)基金業發展20周年(nian)(nian)之際(ji)，騰(teng)(teng)訊理財(cai)通聯(lian)合(he)(he)《新(xin)財(cai)富》雜志、騰(teng)(teng)訊金融科(ke)技智庫評選了(le)首(shou)屆“金企鵝獎(jiang)(jiang)(jiang)”。在頒(ban)(ban)獎(jiang)(jiang)(jiang)典禮上，金企鵝獎(jiang)(jiang)(jiang)“年(nian)(nian)度(du)較(jiao)(jiao)(jiao)佳(jia)(jia)服務(wu)獎(jiang)(jiang)(jiang)”、“年(nian)(nian)度(du)較(jiao)(jiao)(jiao)佳(jia)(jia)投資經(jing)理獎(jiang)(jiang)(jiang)”、“年(nian)(nian)度(du)較(jiao)(jiao)(jiao)佳(jia)(jia)合(he)(he)作(zuo)創(chuang)新(xin)獎(jiang)(jiang)(jiang)”、“年(nian)(nian)度(du)較(jiao)(jiao)(jiao)佳(jia)(jia)產(chan)品(pin)獎(jiang)(jiang)(jiang)”和“年(nian)(nian)度(du)較(jiao)(jiao)(jiao)佳(jia)(jia)合(he)(he)作(zuo)伙伴獎(jiang)(jiang)(jiang)”五類獎(jiang)(jiang)(jiang)項(xiang)揭曉。
同時，國家金(jin)(jin)融與發(fa)展實(shi)驗室副主任、對(dui)外(wai)經(jing)(jing)濟貿易大學(xue)教授殷劍峰(feng)在論壇(tan)上(shang)發(fa)布(bu)并解讀了(le)《互聯網(wang)理(li)財(cai)指數報告(gao)》；騰訊(xun)支付基(ji)(ji)(ji)礎平臺(tai)與金(jin)(jin)融應用(yong)線副總經(jing)(jing)理(li)、理(li)財(cai)平臺(tai)負責人閆敏，騰訊(xun)支付基(ji)(ji)(ji)礎平臺(tai)與金(jin)(jin)融應用(yong)線副總經(jing)(jing)理(li)、金(jin)(jin)融合(he)作(zuo)和政(zheng)策(ce)部負責人馬曉(xiao)東(dong)等(deng)騰訊(xun)理(li)財(cai)通(tong)(tong)相關(guan)負責人與華夏(xia)(xia)新(xin)供給經(jing)(jing)濟學(xue)研(yan)究(jiu)院首(shou)任院長(chang)(chang)、首(shou)席經(jing)(jing)濟學(xue)家、中國財(cai)政(zheng)科(ke)學(xue)研(yan)究(jiu)院研(yan)究(jiu)員賈康，以(yi)及來自易方達(da)基(ji)(ji)(ji)金(jin)(jin)、中歐基(ji)(ji)(ji)金(jin)(jin)、華夏(xia)(xia)基(ji)(ji)(ji)金(jin)(jin)、南方基(ji)(ji)(ji)金(jin)(jin)、長(chang)(chang)江證券(quan)、中國人壽、平安養老保險、興業(ye)(ye)全(quan)球基(ji)(ji)(ji)金(jin)(jin)、招商基(ji)(ji)(ji)金(jin)(jin)、嘉(jia)實(shi)基(ji)(ji)(ji)金(jin)(jin)、中信證券(quan)、鵬華基(ji)(ji)(ji)金(jin)(jin)等(deng)騰訊(xun)理(li)財(cai)通(tong)(tong)的合(he)作(zuo)伙伴們一起，就(jiu)互聯網(wang)時代財(cai)富管理(li)行業(ye)(ye)發(fa)展趨勢等(deng)話題進行深入(ru)探(tan)討。
首屆金企鵝獎揭曉，描繪中國財富管理用戶行為圖譜
首屆金(jin)企鵝(e)獎(jiang)由騰(teng)訊理(li)財(cai)(cai)(cai)通(tong)(tong)(tong)與《新財(cai)(cai)(cai)富》雜志、騰(teng)訊金(jin)融科技智(zhi)庫聯(lian)合評(ping)選(xuan)(xuan)，旨在(zai)客觀描繪分析中國財(cai)(cai)(cai)富管(guan)理(li)用(yong)(yong)(yong)戶的(de)行為圖(tu)譜。秉持著專(zhuan)業、客觀的(de)執行原則，通(tong)(tong)(tong)過騰(teng)訊理(li)財(cai)(cai)(cai)通(tong)(tong)(tong)平臺積累的(de)用(yong)(yong)(yong)戶購(gou)(gou)買客觀數據(ju)和用(yong)(yong)(yong)戶主觀評(ping)價，金(jin)企鵝(e)獎(jiang)從用(yong)(yong)(yong)戶申購(gou)(gou)量、資金(jin)規模、投資收益(yi)、用(yong)(yong)(yong)戶行為畫像等維度，對騰(teng)訊理(li)財(cai)(cai)(cai)通(tong)(tong)(tong)平臺上的(de)理(li)財(cai)(cai)(cai)產品、投資經理(li)、理(li)財(cai)(cai)(cai)服務(wu)和合作伙伴(ban)等進(jin)行了評(ping)選(xuan)(xuan)。
來自長江證券（上海）資產(chan)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、平(ping)安養(yang)(yang)老保(bao)(bao)(bao)險(xian)(xian)股(gu)(gu)份有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、國(guo)(guo)泰基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、光(guang)大永明人(ren)壽保(bao)(bao)(bao)險(xian)(xian)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)和中歐基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)的五(wu)只基(ji)(ji)(ji)(ji)金(jin)產(chan)品(pin)(pin)獲得(de)了年(nian)(nian)度(du)(du)較(jiao)佳(jia)(jia)(jia)服務(wu)獎(jiang)；來自中國(guo)(guo)人(ren)壽養(yang)(yang)老保(bao)(bao)(bao)險(xian)(xian)股(gu)(gu)份有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)的養(yang)(yang)老保(bao)(bao)(bao)障業(ye)務(wu)投資團隊(dui)負責人(ren)/固定收(shou)益高級投資經理(li)(li)殷暉，以(yi)及來自易(yi)方(fang)(fang)達(da)(da)基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)的易(yi)方(fang)(fang)達(da)(da)易(yi)理(li)(li)財貨幣基(ji)(ji)(ji)(ji)金(jin)經理(li)(li)劉朝陽，則獲得(de)了年(nian)(nian)度(du)(du)較(jiao)佳(jia)(jia)(jia)投資經理(li)(li)獎(jiang)；太(tai)平(ping)養(yang)(yang)老保(bao)(bao)(bao)險(xian)(xian)股(gu)(gu)份有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)獲得(de)年(nian)(nian)度(du)(du)較(jiao)佳(jia)(jia)(jia)合(he)作創新獎(jiang)；來自易(yi)方(fang)(fang)達(da)(da)基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、中國(guo)(guo)人(ren)壽養(yang)(yang)老保(bao)(bao)(bao)險(xian)(xian)股(gu)(gu)份有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、興業(ye)全球(qiu)基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、招商基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)和嘉實基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)的基(ji)(ji)(ji)(ji)金(jin)產(chan)品(pin)(pin)獲得(de)了年(nian)(nian)度(du)(du)較(jiao)佳(jia)(jia)(jia)產(chan)品(pin)(pin)獎(jiang)；中信證券股(gu)(gu)份有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、華夏基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、南方(fang)(fang)基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)和鵬(peng)華基(ji)(ji)(ji)(ji)金(jin)管(guan)(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)獲得(de)年(nian)(nian)度(du)(du)較(jiao)佳(jia)(jia)(jia)合(he)作伙伴獎(jiang)。
中國基金業經過20年的發展，所處環境發生了極大變化。20年前，基金對于國民來說還是望而生畏的“旁門左道”。而(er)現在，每兩個中(zhong)國人里就(jiu)有一(yi)個人投資了基金，公募基金總規模(mo)也從(cong)2007年(nian)的(de)3萬億元(yuan)，到2017年(nian)底超11萬億元(yuan)。可以說，隨著(zhu)國民財(cai)富管(guan)理需求愈加(jia)多樣(yang)化和專業(ye)化、投資品種(zhong)不斷豐富，資產配(pei)置時(shi)代已經到來。
20年間，隨著金融科技的(de)發(fa)展，財富管理(li)(li)行業也(ye)逐(zhu)步(bu)進入嶄新的(de)時代。騰訊(xun)理(li)(li)財通(tong)于2014年在微信錢包(bao)上線，攜(xie)手合(he)(he)(he)作伙(huo)(huo)伴打(da)造精(jing)選(xuan)理(li)(li)財平臺。如今，騰訊(xun)理(li)(li)財通(tong)用(yong)戶數已破億，資(zi)金保(bao)有量超3000億，這正得益于與(yu)合(he)(he)(he)作伙(huo)(huo)伴攜(xie)手打(da)造精(jing)選(xuan)理(li)(li)財產(chan)品和生活(huo)化理(li)(li)財服務。騰訊(xun)理(li)(li)財通(tong)通(tong)過與(yu)優質(zhi)合(he)(he)(he)作伙(huo)(huo)伴一起，提供給用(yong)戶安(an)全(quan)、穩健的(de)理(li)(li)財產(chan)品，并推出“工資(zi)理(li)(li)財”、“夢想(xiang)計劃”等生活(huo)化理(li)(li)財功能，讓精(jing)選(xuan)產(chan)品和生活(huo)化場景完美融合(he)(he)(he)。
財(cai)富管理行(xing)業(ye)的(de)高速發展，對相關企(qi)業(ye)和(he)從業(ye)者也(ye)提(ti)出了培(pei)養(yang)專(zhuan)業(ye)團隊、優化(hua)投資(zi)(zi)(zi)理念、持續(xu)給投資(zi)(zi)(zi)者創造價值、幫助投資(zi)(zi)(zi)者樹立(li)起正(zheng)確的(de)投資(zi)(zi)(zi)觀念等新(xin)(xin)要求(qiu)。騰訊理財(cai)通(tong)(tong)金企(qi)鵝獎的(de)評(ping)選，將(jiang)更好(hao)地引(yin)導并推(tui)(tui)動(dong)合(he)作(zuo)伙伴(ban)更加注重理財(cai)產(chan)(chan)品的(de)持續(xu)回報能力(li)和(he)服(fu)務(wu)能力(li)，培(pei)育(yu)投資(zi)(zi)(zi)人的(de)長期投資(zi)(zi)(zi)理念，推(tui)(tui)動(dong)我(wo)國財(cai)富管理行(xing)業(ye)健康(kang)發展。未來，騰訊理財(cai)通(tong)(tong)將(jiang)繼續(xu)牽手合(he)作(zuo)伙伴(ban)，推(tui)(tui)動(dong)金融科技融合(he)發展，幫助用(yong)(yong)戶更好(hao)地進行(xing)財(cai)富管理。面對時代和(he)市場(chang)的(de)新(xin)(xin)需求(qiu)，不斷升級產(chan)(chan)品和(he)服(fu)務(wu)，滿足用(yong)(yong)戶多樣(yang)化(hua)、個(ge)性(xing)化(hua)需求(qiu)。
科技賦能傳統金融，攜手合作伙伴助力財富管理行業健康發展
另一方面，中國基(ji)(ji)金業(ye)發展(zhan)20年(nian)(nian)(nian)來，我國公募基(ji)(ji)金總規模(mo)的(de)(de)擴(kuo)大、基(ji)(ji)金數(shu)量持續(xu)擴(kuo)大，這其中金融科(ke)技發展(zhan)對行(xing)業(ye)推(tui)動和(he)促進作用不可或(huo)缺。在此背景(jing)下，國家金融與(yu)發展(zhan)實驗室聯(lian)(lian)合騰(teng)訊(xun)金融科(ke)技智庫共(gong)同發布《互聯(lian)(lian)網理財(cai)指數(shu)報告》。報告指出，互聯(lian)(lian)網理財(cai)指數(shu)由(you)2013年(nian)(nian)(nian)的(de)(de)100點(dian)增長(chang)到(dao)2017年(nian)(nian)(nian)的(de)(de)695點(dian)，四(si)年(nian)(nian)(nian)時間增長(chang)了近6倍，就絕對規模(mo)而言，互聯(lian)(lian)網理財(cai)規模(mo)也由(you)2013年(nian)(nian)(nian)的(de)(de)2152.97億元增長(chang)到(dao)2017年(nian)(nian)(nian)的(de)(de)3.15萬(wan)億元，以此推(tui)算，到(dao)2020年(nian)(nian)(nian)的(de)(de)互聯(lian)(lian)網理財(cai)規模(mo)預計將達到(dao)15.5萬(wan)億元。
互(hu)聯(lian)網理(li)財(cai)規模增(zeng)長(chang)迅(xun)速(su)，處(chu)于新時代的財(cai)富(fu)管理(li)行業將如(ru)何發(fa)展？圓桌論壇上，騰訊(xun)研究院(yuan)金融研究中心首席研究員劉明軍、騰訊(xun)金融科技(ji)(ji)智庫首席理(li)財(cai)專家李康寧(ning)、首席研究員王鈞，與來自景順長(chang)城、深圳工行、鵬華基金的專家一起，基于對國民理(li)財(cai)習慣的分(fen)析研究，針對科技(ji)(ji)賦能傳(chuan)統金融、財(cai)富(fu)管理(li)服(fu)務(wu)加速(su)升級等問題進行了討論。
近年來隨著個人財富增加和理財意識的覺醒，越來越多的人參與到資產管理的過程中。在這種情況下，無論是銀行、證券、還是基金，都不能再用傳統的方式經營海量客戶，必然要引入新的模式，通過互聯網解決線上海量客戶的需求。“在用戶需求驅動之下，以騰訊理財通為代表的互聯網財富管理行業正不斷尋求突破和升級，力求給用戶帶去更好的服務。”劉明軍說道，“比如我們通過大數據分析對用戶進行多維度分析，多角度識別客戶需求，為用戶提供場景化、個性化、定制化的金融服務；通過‘云+AI’技術(shu)應用(yong)于智能客服(fu)和(he)智能投顧，給用(yong)戶提(ti)(ti)供更及時、更精(jing)準的(de)(de)服(fu)務(wu)等(deng)等(deng)，用(yong)‘把用(yong)戶放在(zai)(zai)第一位’的(de)(de)理(li)念去做產品”。而李康(kang)寧則認為現在(zai)(zai)的(de)(de)金融科(ke)技發展分為三個(ge)階(jie)段(duan)(duan)：在(zai)(zai)單資(zi)(zi)產階(jie)段(duan)(duan)注重(zhong)提(ti)(ti)升便捷性和(he)高效性，降低成本；第二階(jie)段(duan)(duan)是風(feng)控環(huan)節(jie)；第三階(jie)段(duan)(duan)是幫(bang)助資(zi)(zi)產方生(sheng)產資(zi)(zi)產。在(zai)(zai)這三個(ge)階(jie)段(duan)(duan)中，騰(teng)訊(xun)會憑借自(zi)身(shen)大數據、支(zhi)付閉環(huan)、資(zi)(zi)金區劃(hua)能力和(he)線上便捷化能力的(de)(de)優勢(shi)，給用(yong)戶全新(xin)的(de)(de)體驗。“財(cai)(cai)富管理(li)是多方參(can)與的(de)(de)過程，騰(teng)訊(xun)在(zai)(zai)這個(ge)過程中會一如既(ji)往的(de)(de)扮演去中心化的(de)(de)角色(se)，把我(wo)們(men)的(de)(de)技術(shu)和(he)我(wo)們(men)的(de)(de)平臺資(zi)(zi)源輸出(chu)給各(ge)位合作伙伴(ban)，一起推(tui)動，用(yong)金融科(ke)技助力財(cai)(cai)富管理(li)行(xing)業。”王(wang)鈞總結道。
立足中國基金(jin)(jin)業20年，騰(teng)訊理財(cai)通(tong)將繼續(xu)與(yu)傳統金(jin)(jin)融機(ji)構精誠(cheng)合(he)作，在金(jin)(jin)融和科技深度融合(he)的(de)大趨勢(shi)下(xia)，以用戶價(jia)值為依歸，不斷融合(he)創(chuang)新，共同推(tui)動財(cai)富管理行業的(de)持(chi)續(xu)健康(kang)發展。
